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How to Improve Staff Retention

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There are times when this seems like the Holy Grail but you can have an impact on how long staff stay with you by giving them ‘gifts’ that don’t cost you money!

The gifts of:

1. Time: Before you take action you need to know what actually motivates your staff, so ask them via company-wide surveys, personality profiles, staff focus groups or simple day to day conversation. This may take time and a little effort, but the rewards can be immeasurable.

2. Vision: Staff want to know where the business is going and that they are heading in the same direction. If your staff don’t know what your company vision is then tell them! This can be done at induction, team meetings, annual appraisals etc.

3. Purpose: Once staff know what your vision is, they need to understand what their role is in achieving that vision. Ensure your staff wake up each day with a real sense of purpose because if they do their job well this means success for your business.

4. Freedom: Your staff want to grow and develop and this can only be beneficial for your business. However, we are often afraid of delegating to them in case they get it wrong and so we limit their freedom, which in turn will limit their opportunity to develop. By not letting go, your business is missing out on opportunities and new ideas.

5. Inspiration: Think of a person who inspires you. What is it about that person that inspires you and what does that inspiration make you want to do? If you asked your staff the same question, what would they say? Take their answers and every day do at least one thing that inspires your staff – see what happens.

6. Consistency: This is one of the golden rules. You need to ensure that everyone is treated fairly and equitably – this means that you need to adjust and adapt because everyone and every day is different. Maintaining that consistency with all your staff will keep idle gossip, the de-motivators and the tribunals at bay.

7. Opportunity: Staff have their own goals too and if you can’t help them achieve them, someone else will. Find out what their goals are and discuss how you can help them achieve them by setting personal development plans. You’ll gain their loyalty and far higher levels of retention.

8. Recognition: We don’t do it enough. Recognition for good performance leads to further good performance. Every day, seek out someone in your office that has done something worth recognising, praise them and talk about it publicly. They’ll want to do it again, and those who hear about it might even try harder themselves.

9. Composure: Many people will run away from stress whenever possible. On the other hand, people are drawn to those who can remain composed and unruffled when under pressure. How does your management team respond to stress and what impact does that have on their staff? Help your managers to maintain a stress-free environment and see how the staff respond.

10. Fun: People learn and perform better if there is an element of fun involved. Do you encourage fun in your business? If not, think about how can you infuse a little fun into your working environment? Ask your staff! This will result in more enthusiastic, motivated and effective staff working in your business.

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