Out of the recession? It’s time to revive, restore and refresh

It’s fair to say that it has been a very tough time for most businesses. Redundancies, lay-offs, short time working, unpaid holidays, salary deferrals, salary reductions have all been experienced in some form and left a bitter taste in the mouth. Now, after weathering the storm, one SME has seized this opportunity to establish the company business goals for the next three years by redefining its aims through the creation of a mission, vision and values statement with the consultation of its workforce.

Why have a mission, vision and values statement?

To give direction to the business
To allow you to work with a shared purpose
To create a positive vision of the future
To allow you to perform to your fullest potential
To provide motivation, energy and enthusiasm
To keep us on track
To ensure greater success
To build confidence

Why are ‘statements’ important?

Mission statements – crystallise the purpose of why you exist
Vision statements – define your fundamental objective and the strategic direction in which you are heading
Value statements – define your core beliefs and drive organisational culture

What do you need to consider when writing a mission, vision and value statement?

Make sure the vision is something you really want
Always write it in a positive manner
Be specific about your visions
Place a timeframe on it
Make it measurable

How did this SME go about it?

The business felt it was lacking cohesion, teamwork, confidence of its workforce and one common goal. With some invaluable input from a team of workforce representatives (selected for demonstrating the very work ethic and values that drive the business), they created it as a result of three short brainstorming sessions to identify the elements highlighted earlier. They have taken complete ownership of it, the most essential part of creating a mission, vision and values statement in keeping it living and breathing on a day-to-day basis.

For help and advice with creating a mission, vision and values statement for your business, speak to P3 People Management.